Happy to be joined by crew member Rob Fields this week. Rob is currently marketing director for CMO Initiatives at the Association of National Advertisers, and is a contributor to Forbes and PSFK. More on him at robfields.com or @robfields on Twitter

Brand Eff Up “Whole Foods’ Pre-Peeled Oranges Are the Ultimate in Bourgeois Laziness,” Daniela Galarza, Eater.

What’s Up?

GE’s “Formula for the Future,” as part of their Look Ahead series published by The Economist.

What’s Good?

Phil on “How Soca Is Absorbing Afrobeats To Create A New Subgenre,” by Jesse Serwer, The Fader.

Song: “Temperature,” Machel Montano.

Diggin’ in the Crates

Michael PUMA - Journey of Football on YouTube

Phil The film “Zootopia.” “Sun Moon Child” by pierre bennu on Vimeo