Crew member Rob Fields is Back! Rob is currently marketing director for CMO Initiatives at the Association of National Advertisers, and is a contributor to Forbes and PSFK. More on him at robfields.com or @robfields on Twitter

Brand Eff Up

“Starbucks Apologizes for ‘Diabetes Here I Come’ Joke on Customer’s Cup,” by Sarah Begley, TIME (http://time.com/4289829/starbucks-diabetes-here-i-come-apology/)

What's Up?

Al-Jazeera America shuts down this week

“Al-Jazeera America, which failed in its attempt to establish another TV news network, signs off after a three-hour live farewell Tuesday,” by DAVID BAUDER, AP Television Writer (http://www.usnews.com/news/business/articles/2016-04-11/al-jazeera-america-network-shuts-down-tuesday

What's Good?

“Move Over, Rat Pack and Brat Pack: Here Comes the Snap Pack,” by By KATHERINE ROSMAN, NY Times (http://www.nytimes.com/2016/04/07/fashion/rat-pack-brat-pack-snapchat.html?_r=1)

“Luka Sabbat, the 18-Year-Old Fashion Influencer” by GUY TREBAY, NY Times (http://www.nytimes.com/2016/04/08/fashion/mens-style/luka-sabbat-fashion-influencer.html)

a discussion on the reality of fame, branding and what does it mean to sell out?

Diggin' In the Crates: Rob: “Olio” by Tyehimba Jess (http://www.boldaslove.us/2016/04/09/read-it-olio-by-tyehimba-jess/)

Phil: "Hail the Maintainers," by Lee Vinsel & Andrew Russell Aeon. (https://aeon.co/essays/innovation-is-overvalued-maintenance-often-matters-more)

Michael: "The Black Swan: The Impact of the Highly Improbable," by Nassim Nicholas Taleb Also: "Antifragile," ibid. (http://www.boldaslove.us/2016/04/09/read-it-olio-by-tyehimba-jess/)

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