Brand Eff Up:

Rich Homie Quan performs Biggie’s “Get Money” with a less than full grasp of the lyrics.

What’s Up?

Pokémon Go is taking over the world.

What’s Good?

Swizz Beats takes over as creative director for Bacardi. The disastrous history of celebrity creative directorships.

“Bacardi Names Swizz Beatz 'Chief Creative for Culture',” AdAge.

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