Where Dos Toros saw an opening to challenge Chipotle in the burrito market. The regionality of Mexican food and the burrito specifically. Risk-tolerance in entrepreneurship. How values-led companies can run into obstacles as scale increases. The perils and advantages of growing.

“Meet Dos Toros, the NYC-Based Burrito Chain That's Not Afraid of Your Chipotle Comparisons,” Entrepreneur (https://www.entrepreneur.com/article/243791)

“Dos Toros Is Bullish on Expansion,” Wall Street Journal (http://www.wsj.com/articles/dos-toros-is-bullish-on-expansion-1474588182)