Brand Eff Up: “The Day SheaMoisture Got Extra Ashy, Explained,” The Root (

What’s Up? “Heineken's new ad gets totally political, and it's surprisingly great,” Upworthy (

What’s Next? “Fyre Festival Head Billy McFarland: 'We Were a Little Naive',” Rolling Stone (

DitC: M: “Think on These Things,” by Jiddu Krishnamurti G: “Ego Is the Enemy,” by Ryan Holiday & Bunji Garlin, “Take Over Town” P: Mad Men