Brand Eff Up: “The Day SheaMoisture Got Extra Ashy, Explained,” The Root (http://www.theroot.com/the-day-sheamoisture-got-extra-ashy-explained-1794635233)

What’s Up? “Heineken's new ad gets totally political, and it's surprisingly great,” Upworthy (http://www.upworthy.com/heinekens-new-ad-gets-totally-political-and-its-surprisingly-great?c=ufb1)

What’s Next? “Fyre Festival Head Billy McFarland: 'We Were a Little Naive',” Rolling Stone (http://www.rollingstone.com/music/features/fyre-fest-head-billy-mcfarland-we-were-a-little-naive-w479502)

DitC: M: “Think on These Things,” by Jiddu Krishnamurti G: “Ego Is the Enemy,” by Ryan Holiday & Bunji Garlin, “Take Over Town” P: Mad Men